I learned how retail, technology and marketing all need to play well with each other to be successful, and that it takes a ton of work-and epic late nights.īut my wife and I had our first of three kids, and it was time for some schedule stability and new opportunities to grow. I spent almost seven years working for Apple in the Twin Cities, where I was a Senior Manager and Visual Merchandising Mentor for the central United States. My first word processor was QuarkXpress, and I ended up going to the J-School at the “U” where I got an opportunity to do a study abroad related to design in Europe.īut life led me down a different path. My dad worked at an agency for 32 years, and I remember some random Saturdays as a kid being a junior art director for him and taping up newspaper ads. Matt: I’m kind of an outsider to the marketing crowd. MIMA: Tell us about your career a bit and your current role? I love enabling folks, and that’s what I’m excited about. Part of that happens through connections, and part of it happens through the crazy opportunities for education that we can provide on fringe topics through deep-dive workshops and case studies. And if we can help marketing folks discover what that means to them, all the better. Whether it’s getting an internship, or becoming a CMO, there’s a high that we all get when we find the role we are meant for. It’s not some crusade to save lives, like other great non-profit volunteer opportunities, but there’s something huge to be said for helping people connect and helping them find the difference between a “job” and a “career.” We’re a bunch of volunteers who try and to make little changes to have bigger effects. Matt: Honestly, it’s not the role it’s the people I get to work with. MIMA: What are you most excited about in your new role at MIMA? I had graduated from the University of Minnesota with a Strategic Communications degree, and one of my professors said that MIMA was the best place to meet industry folks. I was working at Apple, and I needed a career change. MIMA: Tell us about when you joined MIMA and why? Now, a decade later, Matt is poised to lead the organization that was a key part of his career transition back then-and current success as a marketer today.
Knowing Matt was looking to make connections in the Twin Cities marketing community, the prof suggested he seek out MIMA.
Ten years ago, Matt Woestehoff was in the midst of a career change and sought counsel from his Strategic Communications professor at the University of Minnesota.
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